To maximise returns to growers by: -
- Matching supply with demand across the season
- Introducing new growing systems and techniques to maintain and enhance market share
- Developing branded / premium lines that add value to the grower’s produce
- Enhancing and maintaining fruit quality through Quality Management Systems
- Supplying cutting edge agronomy advice to the grower members
- Providing a cost effective but technically advanced packing solution to growers that widens market opportunities
- Meeting customer requirements and responding rapidly to a change
To achieve equitable returns to members across the range of customers for fruit of the same specification. To achieve the above within a structure that respects each member’s opinion on the future and strategy of the group, reflecting members input and concerns.
To provide a support structure that ensures grower sustainability by ensuring growers have access to expert advice covering the range of technical, legislative and environmental issues relevant to their businesses.
To grow and develop the group by welcoming new grower members be they existing growers or farmers new to soft fruit production.
