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AVA Star Triumphs at Industry Awards

20th Sep 2018

Angus Growers would like to congratulate our marketing agent, Angus Soft Fruits, on winning two prestigious awards at the Co-Op and Scotmid Scottish Awards which was held on Wednesday the 12th September in Glasgow.

This is the first year the two convenience retailers have joined forces to recognise the high-quality produce of both supermarkets’ Scottish suppliers, which between them stock over 1,800 Scottish lines.  Heading up the heavyweight industry judging panel and using his expert taste buds to find the foodie victors was Scottish Michelin Star chef, Nick Nairn.

Winner of ‘Own Label Supplier of the Year’, Angus Soft Fruits was recognised for its role in driving the retailer’s berry category forward.  This summer Angus Soft Fruits has more than doubled its supply of AVA™ strawberries to Co-Op when compared to 2017 levels, boosted by a targeted marketing campaign across Scotland and the North of England.

Having supplied berries to the Co-Op for over 20 years, the award was also recognition of the quality of commitment and service to the supermarket chain.  Angus Soft Fruits was also awarded ‘Fresh Product of the Year’ for its AVA™ Rosa strawberry variety – a true testament to their tagline… Taste The Berry Best!